Employee trust is key to successful adoption. Here’s how to frame Develop in a way that emphasizes safety, ownership, and value.
Key Messaging Principles
It’s about growth, not grading: “There’s no pass/fail - just insight into what comes naturally and where you might need support.”
You own your results: “You can choose how and when to share your results, and you set your own goals.”
We want to support you better: “This helps your manager understand how to coach you - not micromanage you.”
Sample Messaging Snippet
Develop is a tool to help you understand your work style - what energizes you, what drains you, and where you can grow sustainably. Your results are yours to explore. Our goal is to use this insight to support you - not to evaluate or compare.
Tip: Include this messaging in kickoff sessions, email campaigns, or FAQs to proactively address skepticism.