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Develop Post-Launch Engagement Tips

Practical, low-lift strategies to maintain user momentum after launch, using simple team prompts to normalize ongoing engagement and growth.

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Written by Product
Updated this week

Why Engagement Drops - and How to Prevent It

Teams often lose momentum after the excitement of launch. That doesn’t mean your rollout failed, it just means people need small, timely prompts to keep engaging.

This guide gives you easy ways to sustain attention and value.


Engagement Rhythm

Step 1: Spark Reflection

Send a nudge to employees: “What’s one thing in your results that surprised you?” - Suggest team leads or managers bring one insight to a stand-up or 1:1

Step 2: Encourage 1:1 Application

Remind managers to check in with: “What attribute have you been working on?” - Offer two conversation prompts to help employees connect results to daily work

Step 3: Highlight Progress and Normalize Pauses

Share anonymized team success stories or examples - Invite people to revisit or update their goals - Send a prompt like: “What’s one thing you do differently since seeing your results?”


Tactics for Low-Lift Engagement:

Calendar Reminders

Pre-schedule reflection prompts or team nudges

Team Huddles

Use a Develop attribute to frame a short group discussion

Email Signatures or Slack Tags

Add a monthly prompt or tip for passive exposure

Goal Refresh Weeks

Designate a week per quarter for people to revisit or reset goals


Spotting (and Solving) Engagement Drop-Off

Common signs:

  • No usage past the first login

  • Managers not referencing results in 1:1s

  • Goals set but never revisited

Quick fixes:

  • Highlight “Most Effort” attributes in a coaching moment

  • Offer 15-minute drop-in office hours

  • Ask a peer champion to share how they used their results

Consistency Wins!

You don’t need flashy programs. Just simple, repeatable signals that say: “This matters here.”

Let us know if you need templates or help customizing reminders for your team.

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